This session will help institutions uncover the potential marketing and revenue engine testing centers can become for an institution. By offering industry recognized certification exams, testing centers can become a pipeline to reach individuals who may otherwise escape traditional enrollment-generating activities. Not only will the testing center provide a vehicle for recruitment, but it will also become a valid revenue source. Revenue will be realized as those both internal and external to the organization utilize the testing center to take certification exams outside the scope of traditional classroom instruction. By offering testing services to the greater community, the institution's brand and offerings will increase.

Conference Track: Test Center Finances

See your revenue rise when you discover ways to shift your CLEP focus to high school students. We'll give you tips on reaching out to high school teachers, counselors, and the students themselves.

Conference Track: Test Center Finances

Whether your testing center is operated by a university or as a small business, expenses need to be covered by revenue. The bottom line is a testing center is a business and a balancing act akin to a restaurant, hotel, or airplane—every seat counts. If someone is sitting in a seat there should be fair compensation. If someone is not, then your scheduling needs to be reworked and Vendors need to be added to your rotation.

This workshop will cover how to manipulate and rotate your schedule to create a constant for seats being properly filled as needs and wants ebb and flow, dealing with cost-of-living increases including bargaining with vendors and creating your own services.

Conference Track: Test Center Finances